Sunday, September 11, 2011

Update VI

LATEST BRIEF:


Design a poster/fold out pamphlet for one of the exhibitions in the Melbourne Festival.


I have chosen to base my design around "A Different Temporality."



Presented by Monash University Museum of Art (MUMA) in association with Melbourne Festival

A DIFFERENT TEMPORALITY

Aspects of Australian Feminist Art Practice 1975-1985

"A salute to women who contributed to a ground-breaking decade in Australian art, A Different Temporality considers time as subject and metaphor in Australian feminist art practice from 1975 through to 1985.
A period when women artists were agitating for recognition in the broader Australian art community, this was a remarkable time of change both for women and for Australia as a whole. Politically diverse, A Different Temporality unearths the flash points of a powerfully influential period.
Encompassing time-based media such as performance, photography and film, this exhibition is a provocative series of intrusions from a time of uncommon artistic fecundity."
'a different temporality'
[Full Poster Layout]


'a different temporality'
[Close Up]

The  close up above depicts the main imagery of the poster. 
Each aspect of the visual coincides and intertwines to represent the relationship between what the exhibition intends to represent. My intention was to develop an imagery, which is conceptual in nature. The geometric shapes and hands reflect feminism. The hands represent the belief in equality, the want to reach a desired goal and the geometric shape portray the characteristics of feminism; unity and community. It also represents the want of equality for women.

The organic shape portrays a tree trunk. This is meant to represent 'temporality', considering time is an important concept of the exhibition. The rings of the trunk represent this idea intended. 

The leaves and twigs represent 'art.' The way art is expressive, liberating and free flowing.